NEWS FLASH – L’Oréal going cruelty-free in 2013!
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DISCLAIMER:
Before anyone starts reading this, please note: I have an opinion and this is my website that I paid for and I write entirely on my own, so therefore I am allowed to voice whatever opinion I want
Furthermore, just because I have an opinion on a particular subject does not mean I think consumers are evil for buying their products. So don’t email me or comment saying I’m arrogant or calling me weird and wonderful names. I have my family and friends who use the mentioned brands and I don’t think they’re evil.
When I first started getting into beauty blogging I didn’t really think twice about what to blog about. I wanted to blog about everything and anything that made you feel and look good, made you feel beautiful on the inside and out, and of course was good for you.
One thing I knew was that I didn’t want to write about products that harmed animals or did any sort of animal testing.
Maybe its the crazy cat lady in me talking but I can’t think of anything worse than thinking my cat’s relatives aren’t loved and cared for as much as she is everyday. And not only just cats, but dogs, rabbits, monkeys and other small animals.
I read somewhere online that rabbits are most common in cosmetic animal testing because their eyes have a similar structure to a human eye.
Truth is, there is absolutely no need for animal testing and there is absolutely no need to destroy animal habitats for cosmetics either.
So, when I learned that L’Oréal was HUGE offender in animal testing I was the first to throw out all of their products. I didn’t care if the product worked for me or if it smelled good, I didn’t even care that I had spent $50 on something that I hadn’t opened yet. I didn’t want to be a L’Oréal consumer anymore.
I was even shocked to read that Garnier, Maybelline, Shu Uemura, Revlon were also contributors in this horrible practice because they all belong under the L’Oréal label.
Other labels who test on animals are Dove (Unilever), Chapstick (Pfizer), Clean & Clear (Johnson & Johnson), Pantene (Procter & Gamble) and even more heartbreaking, Australia’s very own Nepoleon Perdis Cosmetics. You can be sure as hell that NONE of these companies have a space on my makeup vanity or makeup bag.
Its almost comical when I’d see the Garnier Pure Shine shampoo ad on TV saying that they’ve changed ingredients so its now “biodegradable” and “contains no silicones, parabens or colourants”. Errr.. awesome Garnier. But your company still tests on animals, so you can try and say how awesome your Pure Shine shampoo and conditioner is, but its not going to fly with me! Even if you magically turned water in the most awesome conditioner ever; if you test that magical conditioning water on any animal I still won’t buy your stupid product.
But the good news is that L’Oréal is going to clean itself up and go cruelty-free as of 2013. About fucking time too!
There is nothing good in animal testing. I’ve seen the videos of L’Oréal and other cruel companies conducting tests on animals and even the lab geeks who perform these tests are evil and calling animals awful names and hurting them like throwing them in cages and ripping out their claws when they hang on to their cage (because they’re terrified you heartless pricks!)
The change with L’Oréal going cruelty-free wasn’t because they suddenly grew a heart and found a conscience. It all started when they realised that OH SHIT, people are cluing in on the whole cruelty-free thing, better pick up our game.
That’s right folks, its all because of loss in profit, not to do the right thing for animals. So even after the transition in 2013, I still won’t have a space on my vanity for L’Oréal. And I will continue to steer my family and friends away from those evil brands.
Interested in living cruelty-free? Surprisingly you don’t have to be a vegan or vegetarian either. (In a perfect world we all would be, but we know that’s impossible.)
HOW TO HELP:
- DO YOUR RESEARCH! Even Googling something as simple as “BRAND NAME test on animals” and it should show up. If you don’t find anything on Google or even on their website, chances are they test on animals. A CRUELTY-FREE BRAND WILL FREELY ADMIT SOMEWHERE ON THEIR WEBSITE THEY DON’T TEST ON ANIMALS. Its the brands who don’t have that statement you have to watch out for.
There are thousands of websites out there that you can look up also: peta.org and unleashed.org.au are a good start, but if you’re still unsure.. Google!
- Read the ingredients. They’re on the back of all the packaging. They should also have a symbol of a rabbit or state that its not tested on animals. If not, RESEARCH!
- Talk to people about it. There are groups all over the web; forums, cruelty-free websites, Twitter, Facebook; You’d be surprised how many people actively go out of their way to buy cruelty-free. There are A LOT of people who want to help and you’ll find that when you ask questions about a particular product people are really friendly and will always be happy to help you out and point you in the right direction.
NOTE: There is ALWAYS a cruelty-free alternative to ALL beauty products. You’ve just got to keep up with the above two steps and be prepared to spend a little more money on them. I’ve found that cruelty-free isn’t too expensive. Only in cases where its cruelty-free and organic, things do get a little more pricey.
Good cosmetic companies who DON’T test on animals:
OCC Makeup (Vegan)
Sugarpill
LUSH
Clinique
Sleek Makeup
Too Faced
Inglot
